Natalie Mazzarella

Natalie Mazzarella's Bio

Natalie Mazzarella has worked with iconic global brands like Tiffany & Co., Gucci, Burberry, and Curaleaf, the largest U.S. cannabis operator. With over 15 years of PR, strategy, and content expertise, she excels at finding and amplifying powerful brand stories. As VP of Media Services at Advantage, Natalie drives the strategic growth of their media services, building a best-in-class authority media product.

Before joining Advantage, Natalie was Executive Director of PR and Strategy at Skoog Co., a Chicago-based agency, leading the expansion into industries like tech, lifestyle, and cannabis. Previously, she managed new market expansion for LOFT as part of Ann Taylor’s corporate PR team. Natalie’s career began in Chicago, where she owned a studio salon and worked as a visual merchandiser. Now living in Boston with her husband Tony and their son Elias, she fosters a culture of creative collaboration and believes in the power of conversation over coffee.