Announcing SXSW Books - the new partnership program with SXSW
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Our Expertise
Our Capabilities
Elevating your Authority in your field should be an essential component of your business strategy, whether your objective is to open new doors and grow your business, to build a thought leadership reputation beyond your corporate role, or to leave a legacy by influencing audiences on a global level.
We Are Creators of Authority
Authority is not something you achieve and then check off your list.
Top thought leaders employ an “always on” strategy that flexes with audience needs, the environment around them, and available resources. As your partner, we continuously assess the smartest strategic bets and execute on the business of building and nurturing your Authority, so you can focus on leveraging the results and creating new value for your fans.
How We Do It
As your partner, we continuously assess the smartest strategic bets and execute on the business of building and nurturing your Authority.
Executive Brand Strategy
It is common for leaders to know exactly what their corporate brand stands for but lack full clarity on their personal brand strategy. Without this, they end up wasting resources and time by changing courses with their positioning, audience, or message over time – weakening their results and causing confusion with their audience.
Our seasoned Brand Strategist will guide you through a two-part engagement that dives deeper into your goals, your message, and your current brand positioning to create a solidified personal brand strategy. This 2-4 week engagement includes a view of your market landscape and media differentiators, and sets the stage for the successful next step in your Authority-building journey.
Personal Brand Website
Your personal brand website is your online platform for engaging your audience, leveraging your growing reputation and recognition, and attracting media and business inquiries. A website is foundational to a successful thought leadership program, and we will deploy best practices to position you with the level of authenticity and credibility that compels audiences to engage with you.
We’ll help you own your name and key topics in search and create a strong brand identity with the support of award-winning designers and SEO-certified copy strategists. Includes reporting, hosting, and maintenance.
Public Relations
Our team of Public Relations professionals has a proven track record of success, securing coverage for our members across top channels including: The Wall Street Journal, Forbes, The Washington Post, Fortune, Bloomberg, CNBC, Fox Business, CBS News, and more.
Your campaign manager will execute pitches each week to share your expertise with target media with a goal of inserting your message into trending news conversations. In addition to proactive pitching, your team will review news daily to identify creative ways to insert you and your message into trend news conversations.Through a combination of these strategies, the exposure PR provides increases your credibility and audience reach. Leveraged wisely, the results will provide value for years to come. See how far your expertise can take you with a seasoned PR team working on your behalf.
Video Podcasting
We’ll help you transform your thought leadership into a professional series of podcasts, with industry A-list guest appearances. Includes turnkey production of twelve “interview style” podcasts that will be distributed over a year in both video and audio format. Whether you have no experience in podcasting or this is a core platform for you today, our team will produce compelling assets that you can leverage to grow your influence and reach.
SMART Content
Strengthen your reputation and ownership of your message with four SEO-optimized blog articles and one thought leadership article that you can leverage on your website, LinkedIn or newsletter. SMART Content helps you gain greater visibility on search engines while helping you differentiate your message from the competition.
SMART Social
By repurposing your existing content, including one of your strongest Authority-building assets, your book, we’ll create a treasure trove of social content. SMART social helps you maintain relevance on social media while leaving the details and work of content creation and strategy to our social media experts.
Brand Advertising
Our Brand Advertising solutions are perfect for leaders seeking awareness to extend their Authority, with emphasis on defined executive business audiences and targeting of specific geographical regions to increase reach. Ad solutions vary from a magazine print ad, a feature in an airline club lounge, and/or a digital outdoor ad.
Publishing
As the premier independent publisher for transformational leaders, we are your partner through the entire publishing journey. Our Forbes Books, SXSW Books, Entrepreneur Books, and Advantage Books publishing imprints offer authors a suite of white glove publishing services, from manuscript publication to ghostwriting, book promotion, and distribution. As an author with any of our imprints, you retain 100% of the rights to your work.
