Becoming The Leading Expert In Your Field Has Never Been Easier

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The Authority Company helps thought leaders grow their business and share their expertise through our book publishing imprints and media services.

How Can We Fuel Your Growth?

Authority Consultations

Ready to transform your expertise into a competitive edge? Request a personalized session to discuss how our Media, Publishing, and Collective services can scale your influence.

Media & Appearances

Looking to feature our team of Authority Architects? From podcasts to keynote stages, reach out here to discuss media opportunities and expert commentary.

Strategic Partnerships

We collaborate with organizations committed to excellence. If you’re looking to forge a high-impact partnership, tell us about your vision and goals.

Member Book Orders

For our existing Authors: request bulk copies of your published work to fuel your back-of-room sales, lead generation, and gifting.

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How it Works

As pioneers in Authority development since 2005, we’ve helped thousands of clients harness their expertise and amplify their impact through strategic publishing and media services.

1

Assessment

Start with our comprehensive evaluation to gauge your current standing as a leader in your field.

2

Strategic Guidance

Receive tailored recommendations based on your assessment results, pinpointing key areas for improvement.

3

Progress Tracking

Reassess periodically to track your development and adapt your strategies to maintain your leadership edge.

5 Stages of the Maturity Model

As pioneers in Authority development since 2005, we’ve helped thousands of clients harness their expertise and amplify their impact through strategic publishing and media services.

Emerging

Stage 1

Emerging

Focus is largely internal, aimed at gaining experience and credentials while taking initial steps to build an owned audience by engaging with unique ideas and perspectives.

Tactical

Stage 2

Tactical

Experimental with starting knowledge as an Authority. Seeing some success with tactics and using “at bats” to crystallize messages and platform strategies.

Operational

Stage 3

Operational

Authority strategies are being leveraged consistently, and business-driving results are being realized. Becoming known as “teacher” with something to share and starting to field organic Authority opportunities.

Strategic

Stage 4

Strategic

Authority-building has become critical and is interwoven within the business planning cycle. Authority is consistently reaching new and more strategic audiences with their message. Effective combinations of reactive and proactive strategies are being leveraged.

Differentiated

Stage 5

Differentiated

Authority is a strategic asset to the business. This Authority is known as “best in class” and has separated themselves from peers as the “go to” on their topic. Brands pay to be associated with them. They command price and market power and are building a legacy.

Stage 1

Emerging

Focus is largely internal, aimed at gaining experience and credentials while taking initial steps to build an owned audience by engaging with unique ideas and perspectives.

Stage 2

Tactical

Experimental with starting knowledge as an Authority. Seeing some success with tactics and using “at bats” to crystallize messages and platform strategies.

Stage 3

Operational

Authority strategies are being leveraged consistently, and business-driving results are being realized. Becoming known as “teacher” with something to share and starting to field organic Authority opportunities.

Stage 4

Strategic

Authority-building has become critical and is interwoven within the business planning cycle. Authority is consistently reaching new and more strategic audiences with their message. Effective combinations of reactive and proactive strategies are being leveraged.

Stage 5

Differentiated

Authority is a strategic asset to the business. This Authority is known as “best in class” and has separated themselves from peers as the “go to” on their topic. Brands pay to be associated with them. They command price and market power and are building a legacy.

Brent Tilson

"On a business level, I saw an 8-times ROI in my first year after publishing my book with Advantage Media."

Brent Tilson

Frequently Asked Questions

Our team of experts will reach out to you to set up a call where they will discuss your interests, goals, and existing scope of Authority. From there, our team will develop a personalized strategy for growing or sustaining your Authority, including a list of recommended Authority solutions. Each member is unique, and as such, we carefully craft your strategy to best encompass your goals and expectations.

During your consultation, we analyze your current stage in the Authority Maturity Model. Based on your goals—whether it’s high-level publishing with Forbes Books or building reach via Authority Media—we guide you toward the most impactful path for your specific niche.

Authority is an asset that grows over time. While some media placements provide immediate visibility, long-term brand equity typically accelerates significantly within the first 6–12 months of consistent execution.

Absolutely. We help distinguished leaders transition from "Success to Significance." This often involves moving to Stage 5 of our model—Legacy—where we focus on amplifying your message to an international audience and securing your place as a definitive industry visionary.

The Authority Assessment

Elevate your impact as a thought leader and see where you stand on the Authority Maturity Model. Take our in-depth assessment that covers the 4 core dimensions of personal brand Authority.

Get My Score
Advantage — The Authority Company
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