Amplify Your Influence and Credibility as an Author

Our Executive Brand Strategy provides a robust framework for developing your personal brand— laying the foundation for your future authority. Guided by a seasoned Brand Strategist, you’ll engage in a two-part process that dives deeper into your goals, message, and current brand positioning to create a solidified personal brand strategy. This sets the stage for the next step in your Authority-building journey.

What's Included?

• Brand messaging with mission, vision, and personality
• Target audience (persona) distinction
• Competitive marketplace overview
• Industry peers overview
• Your key differentiators
• A high-level overview of potential content strategy
• The perfect elevator pitch

The Signature Brand Toolkit is designed for accomplished leaders who are ready to articulate and amplify their personal brand. While many CEOs and entrepreneurs excel within their corporate or industry roles, translating that authority into a cohesive and visible personal brand can be chal - lenging. This offering bridges that gap, equipping you with the tools and assets to elevate your voice, expand your reach, and deepen your connection with your audience. Our seasoned Authority Strategist and branding designer will work with you to accomplish the following:

1. Ideation, creation and delivery of your Signature Brand Toolkit, which includes:
• Logo or Wordmark: Versatile design for consistent display of your personal brand across multiple platforms
• Personalized Brand Board: Concise, one-page guide to maintaining a unified brand identity, including logo usage and variations, color palette, typography guide, basic imagery guidance (style recommendations, icons, sample photos, or illustrations), social and submarks for additional versatility
• Personal Brand Purpose: Crafted statement that defines your core message and personal mission, ensuring alignment with brand identity and long-term vision
2. Brand Bookmark: includes 100 printed copies and a digital file for reprints
3. Business Card Design: includes a custom design and 250 professionally printed cards

For maximum impact upon book launch, upgrade your social media profiles for greater brand awareness, engagement, and networking opportunities.

What's Included?

• Social-Lite: One ready-to-publish, short-form social media post per week for three months. Each post will be plug-and-play LinkedIn content tailored to promote your book. Posts will be batch delivered with a recommended posting cadence.
• Social Header: A custom designed LinkedIn header image for your social profile, aligned with your book’s branding and visual design.
• Social Audit: An evaluation of your current social media presence to identify strengths, weaknesses, and opportunities for improvement. You’ll receive a detailed audit with actionable recommendations to optimize your profiles—particularly on LinkedIn—and enhance your online authority.

To help support the launch of your book, we will distribute a press release and provide creative assets to use at your upcoming book launch or speaking event

What's Included?

• Press Release: Our in-house press team will write and distribute a digital news release announcing your book’s publication, targeting industry-specific journalists and your book’s target audience. The release will live on the wire’s distribution platform for organic visibility and credibility over time.
• Bookmark: We will design and print 100 bookmarks, to reflect your book’s branding and key call-to-action, for use at events and speaking opportunities.
• Business Card: We will print 100 business cards, designed to reflect your book’s branding, for use at events and speaking opportunities.
• Banner: We will print one (32”x71” X stand) banner, designed to reflect your book’s branding, for use at events and speaking opportunities.

We will execute an exclusive book mailing to your requested list of up to 50 recipients, including shipping and handling. The member will provide the mailing list. Our copywriters will also devel-op the strategy, copy, and design for a co-branded letter designed to engage recipients and open doors for future opportunities. The cost of book copies is separate.

To serve as a digital home base for your book, our design team will create a website landing page that includes your bio, contact information, and a brief introduction to your book. The landing page will be designed to reflect your book’s branding and includes one year of hosting.

An important step in engaging and retaining your audience as a thought leader is owning your personal brand website. You can build instant trust and credibility with a well-crafted website that positions you as a teacher with something to teach, as opposed to an operator with something to sell. To stand out in a crowded market, you need a customized website that allows you to shine as a leader—and attracts both media attention and speaking opportunities.

What's Included?

• Customized web design
• Optimized content creation
• SEO assessment
• Full buildout
• 12-months of hosting and maintenance
• Publication of new trust-building assets

To drum up initial media visibility for your book and your message, Advantage will craft foundational press collateral including a book one-sheet and an author bio. Advantage will deliver four guaranteed media placements in respected media publications during the course of engagement. The value of publicity extends beyond each initial placement, particularly when you share it with your audience and place lasting “as seen on” icons on your website to build the credibility that can only come from the recognition of your expertise by respected third-parties.

What's Included?

• Book one-sheet
• Author bio
• Four guaranteed media placements