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20 Years of Milestones
Explore our journey and the milestones that shaped our evolution:
Celebrating 20 Years of Empowering Thought Leaders
In July 2005, Adam Witty founded Advantage with a vision: to help thought leaders amplify their voices through high-quality books and authority-building platforms. This month, we celebrate two decades of service and growth—and our members that made it possible.
Our story is shaped by the leaders who’ve trusted us to tell theirs. Every milestone we’ve reached over the past two decades has been made possible by the visionaries, entrepreneurs, and changemakers who chose Advantage as their platform for impact.
July 2005
Adam Witty founded Advantage
December 2005
Advantage publishes first book — Enjoy the Ride by Steven Gilliand
April 2007
Advantage publishes 50th title—Golf: The Ultimate Mind Game, by Rick Sessinghaus
July 2010
Celebrates 5th anniversary by raising funds
for a library for children in Laos
July 2011
Adam is named among America’s Coolest Young Entrepreneurs by Inc. Magazine
August 2012
Advantage on the Inc. 5000 list of America’s fastest growing private companies
November 2016
Forbes Media partners with Advantage to create Forbes Books
February 2017
First Forbes Books title published—Hyper Sales Growth, by Jack Daly
January 2018
Inaugural Forbes Books Review published, highlighting recently
published titles
July 2018
Advantage publishes 500th title—Gateway to
Your Body, by Bradley A. Dykstra
Summer 2018
Advantage launches Authority Media Services
offering to amplify Authors’ impact
January 2019
Advantage moves headquarters to the historic People’s Building in downtown Charleston
June 2019
Launched Forbes Books titles in Hudson Airport Stores, expanding retail visibility
January 2024
Authority Maturity Model launches, an innovative method of measuring and growing authority
July 2024
Authority Collective, Advantage’s peer-to-peer networking platform launches
Celebrating What’s Next
As we honor our past, we look ahead with renewed commitment—to expand your influence, elevate your voice, and shape the future of thought leadership. Whether you’ve published with us or are just beginning your journey, this celebration is for you.
Are You a Member? Share Your Experience!
Tell us about the difference a book made in your own Authority journey.
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