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20 Years of Milestones
Explore our journey and the milestones that shaped our evolution:
Celebrating 20 Years of Empowering Thought Leaders
In July 2005, Adam Witty founded Advantage with a vision: to help thought leaders amplify their voices through high-quality books and authority-building platforms. This month, we celebrate two decades of service and growth—and our members that made it possible.
Our story is shaped by the leaders who’ve trusted us to tell theirs. Every milestone we’ve reached over the past two decades has been made possible by the visionaries, entrepreneurs, and changemakers who chose Advantage as their platform for impact.
July 2005
Adam Witty founded Advantage
December 2005
Advantage publishes first book — Enjoy the Ride by Steven Gilliand
April 2007
Advantage publishes 50th title—Golf: The Ultimate Mind Game, by Rick Sessinghaus
July 2010
Celebrates 5th anniversary by raising funds
for a library for children in Laos
July 2011
Adam is named among America’s Coolest Young Entrepreneurs by Inc. Magazine
August 2012
Advantage on the Inc. 5000 list of America’s fastest growing private companies
August 2013
Advantage first recognized as one of the Best Places to Work in South Carolina
November 2016
Forbes Media partners with Advantage to create Forbes Books
February 2017
First Forbes Books title published—Hyper Sales Growth, by Jack Daly
January 2018
Inaugural Forbes Books Review published, highlighting recently
published titles
July 2018
Advantage publishes 500th title—Gateway to
Your Body, by Bradley A. Dykstra
Summer 2018
Advantage launches Authority Media Services
offering to amplify Authors’ impact
January 2019
Advantage moves headquarters to the historic People’s Building in downtown Charleston
June 2019
Launched Forbes Books titles in Hudson Airport Stores, expanding retail visibility
January 2024
Authority Maturity Model launches, an innovative method of measuring and growing authority
December 2024
Entrepreneur partners with Advantage to launch Entrepreneur Authorities
July 2024
Authority Collective, Advantage’s peer-to-peer networking platform launches
January 2025
Entrepreneur partners with Advantage to launch Entrepreneur Books
February 2025
SXSW partners with Advantage to launch SXSW Books
April 2025
Advantage Media is named to Inc.’s 2025 list of Fastest-Growing Private Companies
September 2025
Advantage acquires Performance Publishing, adding another quality imprint for growing member Authority
Celebrating What’s Next
As we honor our past, we look ahead with renewed commitment—to expand your influence, elevate your voice, and shape the future of thought leadership. Whether you’ve published with us or are just beginning your journey, this celebration is for you.
Are You a Member? Share Your Experience!
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Member Reviews
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The support I have received from the team, including developmental editors, graphic designers, and marketers, has been a tremendous experience. I’m proud of the work and final product!
I was a bit worried about finding the time to write my book. However, Advantage (in partnership with Forbes) had a great process that worked really well and resulted in a #1 best Amazon seller in several categories. The upfront preparation of the book plan and summary really enabled us all to get on the same page, I had several options for ghostwriters and the one selected was a home run. Following the publishing, the podcasts, blogs, articles process has been great. The one challenge I had with a handoff was resolved very quickly and to my satisfaction. I am very pleased. Thank you!
Were it not for the incredible, talented team at ForbesBooks /Advantage Media (along with the newest partnerships), being a best-selling author would be a distant dream.
It has been an absolute honor to join this community of celebrated authors and though leaders. We are the voices that our younger selves looked to, our current selves celebrate, and our older selves affirm. This community has brought new education, connection, and joy. I have been given the opportunities to write for and be featured in major business publication across industries. As a member, I am blessed to be invited as an expert to sit at the table, to join the conversations – even controversies – to bring information forward. Thank you for allowing me to be part of a beautiful journey, filled with talent and heart!