Performance Publishing is an imprint of Advantage | The Authority Company.

Presented by Advantage | The Authority Company

Create Your Book.
Build Your Brand.
Move the World.

Led by Michelle Prince, Best-Selling Author, Publisher, and Senior Vice President

Join us in historic Charleston, South Carolina for a transformational two day journey in building your personal brand and creating your book

January 29-30, 2026

Turn Your Story Into Your Superpower

Every great leader has a story. But only the few who share it become the ones others follow. If you’ve ever said, “Someday I’ll write my book…” — that someday is now. Join us for Book Bound, a two-day interactive and immersive experience in historic Charleston, South Carolina, created exclusively for entrepreneurs, CEOs, and leaders who want to grow their influence, expand their authority, and intentionally build their personal brand into their most powerful business asset. You will leave Book Bound with a new (or refined) personal brand strategy and a custom publishing plan that you can immediately take action on to start (or finish) your journey of thought leadership and personal brand building.

The Fastest Path to Influence, Impact, and Income Is Through a Book With Your Name on It.

At Advantage | The Authority Company, we’ve helped thousands of CEOs, entrepreneurs, and leaders publish books that transformed their businesses, opened new doors, and built enduring legacies. Your book doesn’t just share your ideas — it cements your authority.

It positions you as the thought leader in your space, multiplies your visibility, and accelerates opportunities you never thought possible.

Book Bound is your starting point to the next stage of your life and business development. It is your launching pad that takes you from your present state to your future vision. It is the place where goals are clarified, missions are accelerated, and legacies are defined.

There is nothing more significant and valuable to your business and brand than the ability to leverage your story through a book.

It’s where clarity meets confidence — and where your story finally finds its voice.

What Makes Book Bound Different?

Book Bound isn’t a lecture or a seminar.

It’s an action-focused, hands-on experience designed to help you make measurable progress in just two days.

You’ll roll up your sleeves, get real-time feedback, and walk away with tangible outcomes — not vague inspiration. You’ll develop your book idea, refine your brand message, and build your roadmap to publication and authority — guided every step of the way by seasoned experts who’ve helped over 2,000 authors and authorities over the past 20 years do exactly what you’re about to do.

What You’ll Learn at Book Bound

The first step toward authority is clarity. Through a series of exercises, group coaching, and guided frameworks, you’ll uncover your authentic story — the one that defines who you are and why you lead.

You’ll learn to:

Clarify your message: Identify your unique story and the lessons you’re meant to share.
Overcome what’s holding you back: Eliminate limiting beliefs and unlock your creative confidence.
Build your book outline: Develop a complete mind map and framework for your manuscript.
Define your audience: Understand who your message serves and how to reach them.
Connect your book to your business: Discover how your story aligns with your authority and revenue goals.

By the end of Day 1, you’ll have a working book outline, a clear author mission statement, and the momentum to finally move from idea to action.

With your story and book concept in place, Day 2 is about building your platform — so your message reaches the world.

You’ll dive into the strategy behind every great author and thought leader:

The Publishing Process, Simplified: Learn every step from manuscript to launch — editing, design, printing, and distribution.
How to Write a Book in Quickly: Michelle’s proven framework to get your ideas out of your head and onto paper, fast.
The Power of Authority: Understand how your book becomes a magnet for credibility, clients, and opportunities.
Building a Speaker/Author Platform: Learn to position yourself as an expert through speaking, podcasts, and PR.
Monetize Your Message: Turn your story into income streams — courses, consulting, keynotes, and media.
Create Your Master Authority Plan: Develop a personalized roadmap connecting your book, brand, and visibility strategy.

By the end of Day 2, you’ll have a clear publication roadmap, a custom Authority Plan, and the confidence to take immediate next steps.

What You’ll Take Away from Book Bound

You won’t leave with notes. You’ll leave with a complete transformation — and deliverables that move your authority forward immediately. Here’s what you’ll walk away with:

A fully developed book concept and chapter outline.

A refined personal brand strategy that defines your niche and message.

A LinkedIn-ready bio and talking points for media appearances.

A professional headshot and on-camera video interview for your website or press kit.

A custom Master Authority Plan tying your book, brand, and media strategy together.

Templates and worksheets you can use to keep your momentum going.

A new network of high-level peers —entrepreneurs, executives, and creators who will become allies on your journey.

This experience doesn’t just teach you what to do. It shows you who you can become.

Meet Your Book Bound Guide,
Michelle Prince

Michelle Prince is a best-selling author, speaker, publisher, and personal development leader with more than 25 years of experience helping individuals and organizations turn their stories into powerful tools for influence and growth.

Michelle is passionate about helping people discover that their story matters — and that when they share it, they create ripples of influence far beyond what they can imagine.

Her programs have empowered thousands of leaders to not only write their books but also to use them as launchpads for speaking careers, business growth, and personal transformation. At Book Bound , Michelle brings together her publishing expertise and Advantage’s authority-building system to give you the structure, tools, and inspiration to finally make your book — and your legacy — a reality.

Founder of Performance Publishing

(an imprint of Advantage’s Authority Publishing Group), the largest independent non-fiction publisher that has helped thousands of leaders bring their books to life over the last 16 years.

Senior Vice President at Advantage | The Authority Company

the leading authority brand builder for CEOs, entrepreneurs, and leaders.

Zig Ziglar Legacy Certified Speaker & Trainer,

personally mentored by the legendary Zig Ziglar, and endorsed as the Ziglar Brand Ambassador.

Host of The Power of Authority Podcast

inspiring leaders to use their stories to impact the world.

Author of multiple best-selling books,

including Winning in Life Now, The Power of Authority, Your Book is Your Business Card, Busy Being Busy… But Getting Nothing Done!, SHINE Through Your Story & Illuminate Your Greatness.

Featured on stages nationwide,

alongside top business and personal growth icons.

What You’ll Take Away from Book Bound

You won’t leave with notes. You’ll leave with a complete transformation — and deliverables that move your authority forward immediately. Here’s what you’ll walk away with:

A fully developed book concept and chapter outline.

A refined personal brand strategy that defines your niche and message.

A LinkedIn-ready bio and talking points for media appearances.

A professional headshot and on-camera video interview for your website or press kit.

A custom Master Authority Plan tying your book, brand, and media strategy together.

Templates and worksheets you can use to keep your momentum going.

A new network of high-level peers —entrepreneurs, executives, and creators who will become allies on your journey.

When you leave Charleston, you won’t be “thinking about writing a book.” You’ll become an author-in-motion — with the plan, the path, and the people to make it happen.

A Bespoke Charleston Experience

Book Bound is hosted in historic downtown Charleston, one of America’s most beautiful cities. You’ll attend sessions at Advantage | The Authority Company’s global headquarters, just steps away from charming cobblestone streets, award-winning restaurants, and the iconic Charleston harbor.

Book Bound is intentionally limited to 20 primary participants, ensuring an intimate setting that enhances personalized attention. Our bespoke gathering prioritizes learning, customized strategy and planning, along with a healthy dose of network building with other leaders on an authority-building and authorship journey.

Arrival and Departure Times

Book Bound begins at 9am ET on Day 1 and you won't want to be late as you will immediate begin establishing connections with your peers. Attendees choosing to depart at the end of Day 2 should book flights for 4pm or later.

Hotel Accommodations

Upon registration you will receive a curated list of recommended hotels within a short walk to our meeting location with a special rate extended.

Air Travel

The Charleston International Airport (CHS) is located 20 minutes from downtown Charleston. Charleston is currently served by Air Canada, Alaska, Allegiant, American, Avelo, Breeze, Delta, Frontier, JetBlue, Porter, Silver, Southwest, Spirit, SunCountry, and United. CHS offers non-stop flights to 30+ destinations. Atlantic Aviation and Signature Flight Support at CHS serve private air travelers.

Local Transportation

Ground transportation is readily available at the airport including Lyft, Uber, taxis, and myriad rental car options. Because of limited parking in downtown Charleston, ride share or tax options are typically easier (and more cost effective) than rental cars.

Your Book Bound registration includes…

Two days of hands-on coaching and instruction from Michelle and her Authority Architects
Workshop materials and templates
Two catered breakfasts and lunches
Welcome reception with fellow attendees
One-on-one breakout sessions with Authority experts (if requested)
Concierge support for travel logistics
An experience that will accelerate your authority journey by years

Book Bound registration is offered at $1,995. Attendees are responsible for transportation and lodging.

Every Book Bound attendee is protected by our Raving Fan Guarantee - if after Day 1 you aren’t thrilled with your decision to attend, simply say the word, and we will provide a full refund of your registration fee + $500 toward travel expenses.

Who Should Attend Book Bound?

Book Bound is ideal for:

Entrepreneurs and CEOs ready to elevate their visibility and authority
Business owners who want to attract more opportunities and media coverage
Experts, speakers, and consultants looking to expand their influence
Professionals who have a powerful story but need guidance to bring it to life

If you’re ready to build a brand that opens doors — to clients, media, and opportunity — this is where it begins. They say Readers are Leaders and We know Authors are Authorities! This is your moment to give yourself the ultimate differentiating advantage - by building your authority with a book - you will unlock a new level of leadership, brand awareness, marketplace impact, lead generation leverage and so much more.

Book Bound will be the most focused and fulfilling experience you will ever have, because it will be all about you; and it will take you from where you are to where you are going.

Create Your Book.
Build Your Brand.
Move the World.

Join us in historic Charleston, South Carolina for a transformational two day journey in building your personal brand and creating your book

Turn Your Story Into Your Superpower

The Fastest Path to Influence, Impact, and Income Is Through a Book With Your Name on It.

What Makes Book Bound Different?

What You’ll Learn at Book Bound

Day 1: Check-in begins at 8:30 a.m ET; program begins at 9:00 a.m and ends after 5 p.m. ET

Day 2: Program begins at 8:30 a.m ET and ends at 2:00 p.m ET.

What You’ll Take Away from Book Bound