David Meerman Scott

Marketing Strategist, Advisor, and Author

David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, now in its 8th edition with more than 425,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.

David Meerman Scott's Bio

Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them.

David Meerman Scott

Marketing Strategist, Advisor, and Author

David Meerman Scott's Bio

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