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Assess. Enhance. Lead.
The Authority Maturity Model
In a rapidly evolving business environment, true leaders are those who not only adapt but also drive change and differentiate themselves from the competition.
5 Stages of the Maturity Model
As pioneers in Authority development since 2005, we’ve helped thousands of clients harness their expertise and amplify their impact through strategic publishing and media services.
Stage 1
Emerging
Focus is largely internal, aimed at gaining experience and credentials while taking initial steps to build an owned audience by engaging with unique ideas and perspectives.
Stage 2
Tactical
Experimental with starting knowledge as an Authority. Seeing some success with tactics and using “at bats” to crystallize messages and platform strategies.
Stage 3
Operational
Authority strategies are being leveraged consistently, and business-driving results are being realized. Becoming known as “teacher” with something to share and starting to field organic Authority opportunities.
Stage 4
Strategic
Authority-building has become critical and is interwoven within the business planning cycle. Authority is consistently reaching new and more strategic audiences with their message. Effective combinations of reactive and proactive strategies are being leveraged.
Stage 5
Differentiated
Authority is a strategic asset to the business. This Authority is known as “best in class” and has separated themselves from peers as the “go to” on their topic. Brands pay to be associated with them. They command price and market power and are building a legacy.
Stage 1
Emerging
Focus is largely internal, aimed at gaining experience and credentials while taking initial steps to build an owned audience by engaging with unique ideas and perspectives.
Stage 2
Tactical
Experimental with starting knowledge as an Authority. Seeing some success with tactics and using “at bats” to crystallize messages and platform strategies.
Stage 3
Operational
Authority strategies are being leveraged consistently, and business-driving results are being realized. Becoming known as “teacher” with something to share and starting to field organic Authority opportunities.
Stage 4
Strategic
Authority-building has become critical and is interwoven within the business planning cycle. Authority is consistently reaching new and more strategic audiences with their message. Effective combinations of reactive and proactive strategies are being leveraged.
Stage 5
Differentiated
Authority is a strategic asset to the business. This Authority is known as “best in class” and has separated themselves from peers as the “go to” on their topic. Brands pay to be associated with them. They command price and market power and are building a legacy.
How it Works
As pioneers in Authority development since 2005, we’ve helped thousands of clients harness their expertise and amplify their impact through strategic publishing and media services.
1
Assessment
Start with our comprehensive evaluation to gauge your current standing as a leader in your field.
2
Strategic Guidance
Receive tailored recommendations based on your assessment results, pinpointing key areas for improvement.
3
Progress Tracking
Reassess periodically to track your development and adapt your strategies to maintain your leadership edge.
The Authority Assessment
Elevate your impact as a thought leader and see where you stand on the Authority Maturity Model. Take our in-depth assessment that covers the 4 core dimensions of personal brand Authority.
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