Announcing SXSW Books - the new partnership program with SXSW
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About Advantage — The Authority Company
Your Leaders in Authority
We’ve guided over 2,000 Members on their journey toward cultivating an Authority Advantage with our white-glove publishing and Authority-building media services.
Creating The Strategic Advantage Over Your Competitors
As pioneers in Authority development since 2005, we’ve helped thousands of clients harness their expertise and amplify their impact through strategic publishing and media services. Since then, we’ve applied our expertise and our Authority Maturity Model to help entrepreneurs and business leaders create a strategic advantage over their competitors as true, differentiated Authorities in their field.
In 2016, Forbes Media recognized our successful model and approached Advantage Media to serve as its exclusive book publishing partner. This collaboration resulted in the creation of Forbes Books, where we select exceptional business leaders each year to share their stories and solidify their position as industry leaders.
In 2024, Entrepreneur Media joined forces with Advantage to create Entrepreneur Books, the go-to publishing source for entrepreneurs. This imprint opened up opportunities for business owners and entrepreneurs who identified with the Entrepreneur brand and wanted to increase visibility to the audience on Entrepreneur.com.
In 2025, Advantage partnered with creative powerhouse SXSW to launch SXSW Books, the definitive publishing imprint for visionaries and innovators. SXSW Books provides unique promotional opportunities for increased visibility across SXSW’s network while supporting the expanse of innovative ideas that move industries forward.
For two decades, we’ve helped CEOs, business leaders, entrepreneurs, and visionaries craft and amplify their thought leadership to differentiate themselves and make the impact they deserve. We serve leaders who seek to build their authority brand, establish unmatched credibility as an expert, and truly lead their field into the future.
Our Services
We’ve guided over 2,000 Members on their journey toward cultivating an Authority Advantage with our white-glove publishing and Authority-building media services.
Authority Publishing
Our publishing arm has three imprints, Forbes Books, SXSW Books, Entrepreneur Books, and Advantage Books. We will work with you to determine which is right for you. Whether you have a manuscript to publish or an idea for a ghostwriter to help you structure into a compelling book, we have an unmatched team of writers, editors, designers, and promotion and distribution experts to meet your needs.
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Authority Media
Your go-to source for customizable Authority media services to help business leaders grow their visibility and reach. Services range from brand strategy to ad campaigns, content creation, PR, podcasting, and more. Secure a dominant position in your industry through the right combination of rented, earned, and owned media for thought leaders.
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Authority Collective
The Collective offers exclusive research, expert guidance, and peer networking to support your ongoing journey to Authority. In our forum-styled web platform, partake in exclusive events and connect with peers who are regarded as centers of influence.
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