Leadership

Our Leadership Team

Guided by our mission to provide exceptional service and create lasting partnerships, the Authority Company leadership team is committed to excellence and innovation in everything we do.

Meet The Leadership Team

Our leadership team is composed of seasoned professionals dedicated to empowering thought leaders, entrepreneurs, and professionals to amplify their Authority and reach their audiences.

Adam Witty

Adam Witty

Founder & Chief Executive Officer

Adam founded Advantage Media in 2005, publishing under the Advantage Books brand and offers PR, podcast, and digital media services to CEOs, entrepreneurs, and leaders.

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Beth LaGuardia Cooper

Beth LaGuardia Cooper

President

Beth LaGuardia Cooper is President of Advantage Media Group, and is responsible for overseeing its vast Publishing and Authority Building services and operations for all of its brands, including Forbes Books, SXSW Books, Entrepreneur Books, Advantage Books, and Performance Publishing.

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Evan Schnittman

Evan Schnittman

Chief Growth Officer

Evan Schnittman works with the CEO to set the strategies for corporate and business development. As such, Evan works with our partners and brands to ensure our members publish the best possible books that expands their reach, boosts their impact, and achieve their personal and professional goals.

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Ben Douglas

Ben Douglas

EVP of Business Operations & Chief of Staff

Ben Douglas heads the recruitment efforts at Advantage, focusing on attracting top talent to the team. He dedicates each day to networking, identifying ideal candidates, and guiding applicants through the hiring process.

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Bob Gay

Bob Gay

EVP of Growth

With several decades of experience in sales, marketing and operations, Bob Gay currently serves as the Executive Vice President of Growth at Advantage.

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Joe Gregory

Joe Gregory

Publisher

Joe is a seasoned entrepreneur, publishing, and author-marketing expert who has published more than 1,000 books since 2003. He designed the systems behind Rethink’s success, helping businesses grow, open doors, and elevate the authority of their authors.

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Michelle Prince

Michelle Prince

Publisher

Michelle Prince is a best-selling author, speaker, and publisher who has helped thousands of leaders transform their stories into books that drive influence, growth, and transformation. She brings more than 25 years of experience supporting authors through the publishing process.

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Don Yaeger

Don Yaeger

Publisher

As Publisher, Don brings his world-class journalism and storytelling abilities to help business leaders build their Authority, amplify their message, and realize their potential as transformational thought leaders.

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Advantage — The Authority Company
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