Grow Your Business and Leave a Lasting Legacy by Building Powerful Authority Brands

Through the exclusive partnership between YPO and Advantage | The Authority Company, you now have access to the premier authority-building system trusted by 2,500+ CEOs, entrepreneurs, and thought leaders.

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Amplify Your Voice and Your Impact

Advantage | The Authority Company helps YPO leaders turn their expertise into a lasting asset: a published book.

Through premier imprints— Forbes Books, SXSW Books, Entrepreneur Books, and Advantage Books — and strategic media services, Advantage makes it easy to capture the book that’s been in your head, elevate your authority, and unlock new opportunities.

Whether you’re starting with a bold idea or refining a manuscript, our team delivers a done-for-you publishing experience—from ghostwriting and editorial excellence to design, distribution, and promotion.

With global distribution and a suite of media services, you gain more than a book. You gain a platform—one that cements your reputation, expands your reach, and intentionally shapes how the world perceives you.

Media Authority by Association

Amplify Your Authority with Trusted Partners

Building your credibility and impact starts with becoming known as a foremost expert in your field. Through exclusive strategies such as partner-branded media amplification, we’ve helped over 2,000 business leaders turn their thought leadership into their #1 marketing asset. Our partnerships with Forbes, SXSW, and Entrepreneur, empower you to amplify your message with a respected brand platform. This exclusive access elevates visibility, enhances credibility, and positions you as a recognized expert in your field.

forbes books south by southwest books entrepreneur books advantage books advantage media

Comprehensive Publishing Services

With global distribution and a suite of authority media services, you gain a platform that cements your reputation, expands your reach, and fuels business growth through lasting influence in your industry.

Strategic Authority Building

Our process starts with the Authority Blueprint, where we define your goals and build a personalized strategy to grow your thought leadership platform—across media, events, and your network.

Public Relations

Take your thought leadership to a national stage with PR services that offer opportunities for TV, podcasts, and radio. Our tailored strategies raise awareness, elevate your brand, and position you as a trusted expert.

Video Podcasting

We provide a done-for-you podcast service, handling scheduling, recording, editing, and post-production. The result: a polished show that elevates your ideas and delivers them professionally to your target audience.

Who We Work With

We partner with leaders who understand the power of storytelling and are ready to amplify their expertise beyond interviews and articles into a lasting platform of authority. Our authors and thought leaders include:

Founders & CEOs of mid-market and enterprise companies who want to expand visibility and credibility on a national scale.

Entrepreneurs and business leaders with bold ideas and a strong point of view shaping their industries.

Thought leaders who are ready to transform their earned media into books, media platforms, and global recognition.

Carla Moore on stage

If that sounds like you, we invite you to take the first step.

Adam Witty
“If you want to be seen as a thought leader in your field—a person of outstanding authority whose observations are accorded instant respect, whose pieces of advice are almost treated as commands—then you need to make it clearly known. And one of the most powerful ways to achieve this rare stature is through book authorship. Bottom line: people have to know you’re there. And your book is the way to do it.”
Steve Forbes
Chairman and Editor-in-Chief, Forbes Media // 7x Author

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Advantage — The Authority Company
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