Advantage Welcomes Performance Publishing to the Family

Expanding Our Mission to Build Authority for Leaders

We’re excited to share that Performance Publishing has officially joined Advantage | The Authority Company. As the world’s largest hybrid business book publisher and leading authority-builder, Advantage helps CEOs, entrepreneurs, and business leaders amplify their expertise and credibility. Adding Performance Publishing to our family of imprints strengthens our ability to serve even more authors on their journey to authority.

With this new addition, we now proudly publish under six imprints: Forbes Books, Entrepreneur Books, SXSW Books, Advantage Books, and Performance Publishing.

Why Performance Publishing?

Founded in 2010 by bestselling author and thought leader Michelle Prince, Performance Publishing has helped thousands of aspiring authors turn their ideas into high-quality books. Their guided publishing model, collaborative approach, and author-first focus align perfectly with our mission at Advantage.

Leadership for Growth

Performance founder Michelle Prince will continue her work as SVP and Publisher of Performance Publishing at Advantage. In this role, she’ll not only lead Performance but also share her expertise globally, educating leaders on how authorship builds authority.

“We are so excited to welcome Michelle and the Performance Publishing team to the Advantage family,” Adam Witty, CEO of Advantage, shared. “Michelle is a leading voice in the publishing space, and the model she has built is complementary to our services. Her guided book publishing and foundational assets help business authors attain the trust and credibility needed to begin to establish their authority.”

What This Means for Authors

Whether you’re writing your first book or expanding your influence as a recognized thought leader, this acquisition means greater opportunity and stronger support at every stage.

By working with Advantage and Performance, you’ll gain the credibility of a published book, the reach of global distribution, and the backing of a media powerhouse dedicated to building your Authority.

Advantage — The Authority Company
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.